Marketing Water Cooler

Value Strategy Results

the Marketing Water Cooler

Our blog on what's new and interesting in the marketing / PR world... join in the discussion!

  • Thinking Outside the (Big) Box to Increase Your Business
    04/11/2011

    Thinking about the problems of your customer/client and then looking at how you might creatively solve that problem is classic marketing 101.  This sometimes requires us to think outside the normal box of what we do.  

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  • An Inspired Plan for the New Year
    11/21/2010

    What do you want to accomplish in 2011?  Here are some of the key questions we examine with our clients

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  • Delivering Certainty in Marketing Messages
    10/04/2010 | 2

     

    The marketplace craves certainty today.  We’ve experienced unnerving change, and our trust in what we thought was reliable has crumbled.

    Certainty in marketing messages, though, is suspect.  Since we are leery of promises --  the marketing message needs to be anchored in the fundamentals to resonate with reliability.   

     

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  • 5 Steps to Marketing ROI
    09/15/2010

    Marketing is never certain. It is always a mix of art and science. Of intuition and of metrics. But there are ways to take some of the gamble out of it.

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  • This Is It. So Now What?
    03/18/2010

    Once we let go of hope as a strategy, we can access the power to get in action. The question is, now what should you do?

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  • Brand Marketing Starts at the Core – Part 1
    08/26/2009

    When an organization is clear on its core essence, a powerful brand identity can be articulated and conveyed in graphics, slogans and actions. The core essence comes from a shared understanding of the values of the organization, the promise of the organization (what it delivers, to whom) and the vision for the organization’s future. Effective marketing and branding campaigns begin with this deep shared understanding.

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  • Beyond Consumerism - A Follow Up
    06/01/2009 | 1

    A recent full page ad by Target creates connections with customers.

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