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Case Studies
case studies
in marketing
Global Leadership: Legacy Messaging
Advising the President of the United Nations General Assembly
Creating Alignment to Win: NFL Super Bowl
World Events - Rose Bowl
Advocacy Messaging - QueensCare
Showcasing Innovation as a Model
Brand Identity in Merger - Clifford Swan
Creating Alignment on the Brand
Changing Misperceptions - Goodwill
Articulating the Key Message
Creating Recognition: Association of Woodworking & Furnishings Suppliers® (AWFS®)
Using Media Relations, Tactical Publishing
Launching a New Initiative – California General Bank
Creating a Successful Marketing Plan with the Team
Utilizing Brand Equity - Pasadena Showcase House for the Arts
Developing a Sponsor Program
Engaging Community - City of Pasadena
Communications That Elicit Participation
Stating the Value - Mothers’ Club Family Learning Center (pro bono)
Inspiring Donors
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