Social media is all about dialogue.
We’ve been in the business of managing effective dialogues for our clients for 20 years, and we’ve embraced new interactive tools of social media. Communicating directly to customer groups, getting their feedback and giving them fun/valuable ways to participate in a dialogue about the brand is a key element in successful social marketing campaigns.
SAI created the nut personality quiz based on a food preference study sponsored by Fisher Nuts. The quiz has been embraced by bloggers and has gained a viral audience of consumers participating in the Fisher Nuts brand.
SAI created the first multi-national subscription text messaging program for Britney Spears Onyx Hotel Tour in 2004. Thousands of fans from Europe and North America responded to the PSMS/SMS campaigns in the period of one month, with minimal marketing promotion (web and at-concert).
Effective Online Advertising
SAI uses online advertising to engage a target audience directly. Examples of successful campaigns are: