Marketing Water Cooler

Once we let go of hope as a strategy, we can access the power to get in action. The question is, now what should you do? Read More

When an organization is clear on its core essence, a powerful brand identity can be articulated and conveyed in graphics, slogans and actions. The core essence comes from a shared understanding of the values of the organization, the promise of the organization (what it delivers, to whom) and the vision for the organization’s future. Effective marketing and branding campaigns begin with this deep shared understanding. Read More