Legends of South Bend - Website

Challenge and Situation:Aaron Taylor, former Notre Dame football great and member of the Packers 1997 Super Bowl XXXI championship team, created Legends of South Bend to make a connection between former players and fans that had not existed before. The organization had to quickly break through the clutter of many Notre Dame and college football fan sites, to create a viable presence in the short span of college regular football season.

Solution: SAI was hired to build an interactive website and support the effort with publicity and events. The site makes use of the myriad of web 2.0 technologies, including blogs, videos, podcasts, RSS feeds, photos, e-commerce and more. It is updated quickly on an almost daily basis, and is both user friendly and search engine friendly.

Excitement around the Legends of South Bend is being amplified with tailgate parties, autograph events, raffles for personalized memorabilia, and exclusive media interviews with Aaron Taylor.

In less than 2 months, the website has garnered over 100,000 visits, with many users returning on a regular basis to get updates and participate in the comments.

Communication Tactics Used: Website, New Media, Video, Events, Public Relations