meet JUDY SMITH ASBURY

Judy Smith Asbury is sought after by leaders of organizations for her ability to grasp their vision, capture the key messages and formulate the strategies to make that vision a reality. She is acclaimed by peers and clients alike for the results she achieves and has won numerous national and international awards for her work.

She is a gifted marketing and public relations professional and founder of the award-winning marketing agency, Smith Asbury Inc. Her clients are individuals and organizations who are visionary experts in their industry.

She has helped many leaders fulfill their vision, by defining the distinguishing attributes of their product or service and creating effective communication strategies to target audiences. She believes that it is essential to have a clear message and a focused strategy to break through the information glut and move a target audience to action.

Judy is a skilled director and manager in the implementation of strategic plans. In addition to managing her own staff, she has successfully integrated activities with the client’s internal staff, outside public relations and advertising agencies, and creative and technical professionals to achieve her clients’ goals.

She is currently developing her own body of work in marketing, exploring the subtle shift of communicating from a perspective of “we” rather then the traditional us/them paradigm. Marketing, by its nature, defines “target” audiences and segments customer groups in order to direct key messages to them. But underneath those actions, marketing campaigns have greater success when there is a clear perception that there is no “them” in reality: clients and customers alike are part of the vast interconnected network.

Dedicated to giving back, Judy currently serves as the President of the Board of Directors for Mothers’ Club Family Learning Center, a critically acclaimed two-generation learning center. She recently presided over the opening of their new $6.5 million facility. She has been active in a variety of community organizations, including Rotary Club of Pasadena, Old Pasadena Business Improvement Center and the Chamber of Commerce.

Judy is a member of the distinguished Counselor’s Academy of the Public Relations Society of America and has served on the Board of Directors of the Publicity Club of Los Angeles. She has received awards from the numerous professional associations including: IABC Ace Award, PRSA Prism, PCLA Pro, and the ICSC Maxi Award. She, along with her partner Greg Asbury, received a Certificate of Commendation Bronze Anvil PRSA award for innovative public relations tactics for their book, Rainforests to Flowers.

Prior to founding Smith Asbury Inc. in 1987, Smith served as Director of Public Relations for USC College of Continuing Education and Account Supervisor for a Los Angeles-based public relations agency.

She lives in Sierra Madre with her husband and partner Greg Asbury, and their 13-year old son, Ryan.