We created a start-up with a proprietary platform for delivering one-to-one SMS communications for business to consumer and business to business communications – anywhere, anytime – on mobile phones.

Then, we looked for a highly visible project to prove its worth – taking this directly to a demographic who would put SMS over the tipping point. Britney Spears and her world tour presented the perfect opportunity. SAI created Britney Mobile Live! using SMS to connect fans to Britney throughout her tour.