Super Bowl and Final 1994 World Cup Soccer FIFA events were a resounding success. SuperBowl XXIV and World Cup Finals each generated an estimated $800 million in income to the region.

The stadium renovation – a multi-configurable state-of-the-art luxury box area – is able to host world events and create long-term revenue through private suites.

The Rose Bowl and Pasadena received a worldwide showcase, with millions in equivalent advertising, promoting tourism and business development. The niche event, Super Golf Challenge, which took advantage of the magnet of Super Bowl for corporate and athletic stars, became a proprietary tournament.